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ABOUT THE APP
Safe Drunk is an app designed with the intent of helping you from the moment you leave your house for a night out until you are safelly back home.
By giving its users not only the possibility of setting specific commands to be activate (or deactivated) during a night out, but also the possibility of creating groups with their friends! Allowing users to keep an eye on their friends via the live map, but also sending an SOS message in case of an emergency. Ensuring everyone gets home safe!
OUR MAIN GOALS
- Create the brand identity with a modern yet simple logo, that could transmit the app purpose
- A mobile app with an intuitive interface that is also user-friendly
ABOUT THE LOGO
The logo was made using mostly simple shapes, to match the aesthetic needed. So its easy to be recognised by their users!
We focused mostly on showcasing the cocktail glass with a beachfront view to both present the idea of party but also something relaxing and reassuring.
ABOUT THE IDENTITY
Two secondary/supportive icons were chosen to complement the brand identity. A lemon slice and an ice cube.
The colors and shades chosen were also inspired by the calmness of the sea and the festiveness of a nice cocktail.
ABOUT THE IDENTITY
Two secondary/supportive icons were chosen to complement the brand identity. A lemon slice and an ice cube.
The colors and shades chosen were also inspired by the calmness of the sea and the festiveness of a nice cocktail.
TYPOGRAPHY
